Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

JULY 13, 2017

Members can browse your online expert directory to find speakers for their events as well as freelancers or guest contributors, like authors. An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars. Flexible Online Learning and Certifications.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Jodi Harris, Content Marketing Institute ). Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

FAQ 52

FAQ Price Discount Revenue 52

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This translates to the core primary outcome for all of us on staff: member and customer retention. So, what does this look like? Acquisition Team.

Certificate 109

Certificate Discount Team Content 109

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time!

Strategy 130

Strategy Software Social Media Discount 130

GrowthZone

JUNE 21, 2021

Marketing automation. Member app. Self-serve, password-protected member portal. At present, they offer the following systems: Atlas, which is suited for member management of chambers and trade associations; and Oasis, which is suited for professional associations; and ePly, which is for event registration. E-marketing.

System 148

System Software Directory Membership Management 148

Reid All About it

JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ). Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

SEPTEMBER 15, 2016

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

Certificate 120

Certificate Texas Resources Member Experience 120

Disciple Media

SEPTEMBER 18, 2023

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. Reports of limited or inconsistent support and frequent price increases. Pricing can be on the higher side for additional features.

Tools 36

Tools Price FAQ Member Experience 36

Reid All About it

APRIL 9, 2021

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

SEPTEMBER 10, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Mon 9/13 from 1 to 4 p.m. More info/register.

Strategy 195

Strategy Content Education Tips 195

Aptify

JULY 1, 2021

Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. And remember that price can be another barrier to joining. Find co-marketing opportunities.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. Host: Grit Marketing.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. Host: Grit Marketing.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Disciple Media

SEPTEMBER 25, 2023

Kajabi is a robust platform designed for content creators to market, sell, and deliver their courses seamlessly. However, it has expanded it’s offering to include a suite of tools to make the e-learning experience enriching for both creators and learners. Let’s dive in! What is Kajabi?

Course 36

Course Price Learning Management System LMS 36

Protech

MARCH 30, 2023

Typically, these platforms include a member database and event management tools, and they can host educational resources, member-generated content, and message boards. To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities.

Software 52

Software Association Management Directory Discount 52

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

San Diego 259

San Diego Strategy Conference North Carolina 259

GrowthZone

NOVEMBER 23, 2020

Marketing automation. Member app. Self-serve, password-protected member portal. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Email marketing. Email marketing. Member directories.

Membership Management 78

Membership Management Software Directory System 78

Higher Logic

NOVEMBER 29, 2018

According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. Each member has something unique to offer. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing.

San Francisco 267

San Francisco Price Guidelines Examples 267

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Bruce Feiler, Harvard Business Review ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree.

Content 125

Content Marketing How To LMS 125

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Associations Now

MARCH 22, 2017

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

New Jersey 45

New Jersey Discount Detroit Certificate 45

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What the deuce? I knew you would appreciate it.”

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

APRIL 17, 2020

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Michael Tatonetti, Professional Pricing Society. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74